Previous programmes | The Audience Agency

LGR began in 2011 by seeking to shift the ‘digital change’ debate from just evaluating metrics of success or better understanding audiences, moving towards exploring how to work in more joined-up ways, building digital confidence, skills and literacies, and developing deeper human connections within our networks and for our communities.

There have been 11 LGR projects to date, each exploring a different question around digital change for arts and heritage organisations:

Let’s Get Real 1: How do we evaluate success online?

This first phase of action research brought together 24 cultural organisations to collaboratively look at the state of the sector re metrics and measuring success.

Let’s Get Real 2: Understanding and measuring digital engagement

The second phase involved 22 cultural organisations and explored what digital engagement could mean for each of them. We looked in particular to better understand audiences’ online behaviours and motivations.

Let’s Get Real 1: How do we evaluate success online?

Let’s Get Real 2: Understanding and measuring digital engagement

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