We are an independent research and development not-for-profit organisation whose purpose is to enable a vibrant, relevant cultural sector better able to create cultural and creative opportunity for everyone.
We provide research, services and insight which help our network of clients and stakeholders adapt for and with their communities. Our team is a collective of committed specialists with backgrounds in the cultural and creative sectors, research and/or data science who share a passion for arts and culture and its power to transform society. Our approach is insight-led and people-centred.
This approach underpins a five-pillar programme of services:
- Audience Development and Participation - Planning with and for audiences
- Creative Economy - Designing policy and strategy with evidence
- Creative Places - Connecting people, places and culture
- Digital Transformation - Developing digital skills and confidence
- Evaluation and Impact - Evidence for learning, advocacy and change
These are all supported by a suite of popular, reliable data products including Audience Answers and Audience Spectrum.
We work across the UK and internationally, with an extensive range of cultural organisations, academic partners, local authorities and funding bodies. We are funded by Arts Council of Wales, Creative Scotland and a range of other project funders and partners.
