Dan works with a wide range of clients, specialising in quantitative research, bespoke analysis, and devising and managing large scale data collection projects. Notable recent clients and projects include marketplace analysis for Sadler's Wells, a Creative Europe-funded collaborative audience development project with a consortium of European theatres, and bespoke segmentation projects for UK Parliament and the Museum of the Home. As well as working directly with clients he also manages the London bespoke research team and advises our consultancy team on research methodology.
Entering the world of audience development through researching visitors at museums and galleries across the North West in the mid-2000s, Dan has been with The Audience Agency since 2007 (in its former guise as Audience London).
He has a first degree in Creative Music Technology from the University of Hull and is an Affiliate Member of the Market Research Society (MRS).
Areas of expertise
- Quantitative research methodology
- Survey design
- Data analysis and interpretation
